Diesel launches new range online with sunglass-wearing dogs

Because why not?? Fresh out the social media oven comes Diesel’s latest online launch for their new line of sunglasses. Quite brilliantly, it features a load of dogs wearing sunnies from their new line. Just for the fun of it? Maybe, but there’s nothing wrong with fun for the sake of it.

people’s attention and give them something they want to talk about. Diesel’s style in the past has almost been to take themselves too seriously, so it’s nice to see them try a different approach, going for the offbeat and random purely for the sake of it. It’s also a good lesson for other brands in the importance of having a good story around your product, rather than expecting the product itself to travel online.

More of the same please.

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