Khotbah rabu pagi :

Ketika Nokia resmi mundur dari panggung bersejarah, saat konferensi pers, CEO Nokia Jorma Ollila mengumumkan persetujuan akuisisi Microsoft terhadap Nokia, dia mengatakan kalimat terakhir: “Kami tidak melakukan sesuatu kesalahan, tapi saya tidak tahu mengapa kami kalah”.

Lalu, bersama-sama dengan puluhan eksekutif Nokia-nya tidak tahan menitikan air mata.

Nokia merupakan perusahaan yang mengagumkan, Nokia tidak melakukan sesuatu yang salah, tapi dunia berubah terlalu cepat. Mereka terlena, terlewatkan belajar, terlewatkan perubahan, dan akhirnya kehilangan kesempatan ! Juga, mereka bukan saja melewatkan kesempatan untuk membuat uang, tetapi kesempatan untuk bertahan hidup.

Jika kita “tidak berubah”, maka posisi kita akan tergantikan. Jika PIKIRAN kita tidak mengikuti perkembangan zaman, bersiaplah utk segera tersingkir !

Hikmah Cerita :

1.Keunggulan kemarin akan digantikan oleh tren/kecenderungan esok, tdk segera merubah cara berpikir akan mati pelan2 !

2.Merubah diri sendiri namanya kelahiran kembali, dirubah oleh orang lain namanya tersingkir !

Berusahalah sebaik yang kita bisa, selebihnya biar menjadi takdir atas ikhtiar kita.

View on Path

20 Brilliant iPhone Games You Should Download Right Now

We’ve been posting a lot of guides, features, lists and other social media content over the last few weeks, but today we decided to do something a little more fun. Since it is almost the weekend, we decided to round up the best iPhone games you can find so you can make that commute shorter or to just help you kill some time. Featuring over 20 varied and addictive games, we’re certain that whether you’re a regular gamer or just like to play something every now and again, you’ll find something here that you’ll enjoy.

And for those interested, here are links to every game in the video.

– Angry Birds Space
– Mage Gauntlet
– Jetpack Joyride
– Scribblenauts
– Trainyard Express

– Sam and Max
– Infinity Blade II
– Spell Sword
– Cut The Rope
– Hookshot Escape

– Plants Vs. Zombies
– Where’s My Water?
– SpellTower
– World Of Goo
– BeatSneak Bandit

– Ghost Trick: Phantom Detective
– Lost Winds II
– Epic Astro Story
– Total War Battles
– Edge

The Ever-Changing E-Commerce Landscape & Where It’s Going

With online transactions nearly hitting the trillion dollar mark, e-commerce has evolved to the point where there are numerous subsections rising and changing our perception of how we purchase and sell products. What was originally the domain of retailers, the Web has not only made the entire process easier, but has empowered both the seller and the buyer to create a more even playing field.

For retailers, their goods get to reach a wider audience while consumers, it means fewer barriers when completing purchases, they can be more informed and gives more power to them in the form of reviews, ratings and feedback.

What this has resulted in is a rapidly expanding sector that shows no sign of slowing up. With E-commerce growing in popularity and the potential of mobile commerce slowly being realised, it’s essential for retailers to try to be ahead of the pack if they don’t want to be left behind.

Contents

1) Types Of E-commerce
2) M-Commerce Technology
3) Startups/Retailers To Watch
4) Emerging Trends
5) Opinions & Guides
6) Infographic Sources

Types Of E-commerce

While e-commerce is constantly developing with new definitions emerging, there are a few main types to keep in mind. The most popular models would be B2C commerce, which is the domain of brands such as Amazon and other online retailers, and B2B, the selling of goods and services from one business to another. B2B tends to generate more revenue than B2C, mainly because in a regular supply chain, there will be many transactions between different businesses as a product is being produced. Items like raw materials and components would be mostly sold under B2B with the finished product usually being sold as a B2C transaction.

Other emerging sections include C2C, which is one person selling goods to another, effectively cutting out the middleman when it comes to the selling of goods. A good example of this would be eBay where consumers buy and sell goods and services to one another and because the people selling goods don’t have the same presence or reputation as a brand, the majority of sites lets you rank users to highlight trustworthiness and their reputation.

Another emerging area is B2M (Business to Machine), which allows businesses and brands to link to remote machines via the internet. B2M technology allows a company to monitor their machines from far away, finding out whether they need to be repaired or restocked, and seeing which products are being sold. This is to help retailers have their products reach areas not usually served by retailers and ensure that their products. This would normally be used by drinks companies like Coca-cola who would place their own branded vending machines in different locations, bypassing the need for retailers.

The final area would be M-commerce, which is the fastest growing e-commerce section and sees the transaction of goods and services through smartphones and tablets.

M-Commerce Technology

As well as movements being made in mobile commerce through carriers, and social payments, we’re also witnessing a complete change in the world of commerce as your phone essentially become your wallet. Contactless payment or NFC (near field communication) has been bandied about for a while, way before it was at the point of mainstream adoption. Now we are starting to see it emerge into the real world, with pretty exciting consequences.

We’re seeing new apps being developed that completely reinvent the idea of payments, totally negating the need to carry a wallet at all. Take the taxi app Uber for example. Not only do you set it up with your credit card, so you need never have cash on you for a taxi again, but it’s been developed in a way that’s native to the iPhone. When it comes to setting up your account, all you need to do is take a picture of your card and it’s done. No entering fiddly numbers on your keypad, simply scan the card and you’re good to go. You never need a wallet or card in the whole process of ordering a taxi again.

And beyond this, the concept of contactless payments within stores is beginning to emerge. This is evidenced by Mastercard’s recent foray into the world of contactless payments, showing that the space isn’t just open for young upstarts, but that established financial players are adapting to meet consumer needs. Mastercard has partnered with the network Everything Everywhere in a five-year deal that will see contactless payments being introduced at over 100,000 stores in the UK, through your mobile. Mastercard is staking a claim in contactless payments here, getting ahead of their competitors and offering consumers a solution they don’t even know they need yet.

Contactless payments are spreading fast, as Singapore has just unveiled a payment infrastructure across the country that will allow people to make ‘one tap’ payments when purchasing an NFC sim and the EZ payment app from Google Play. $40 million was pumped into the scheme, showing that the government is serious about overhauling the current payment system to allow people to top up their phone and pay as they go.

Startups/Retailers To Watch

Stripe
Stripe is a web app, founded in 2010, that allows companies to easily accept credit cards through their website. Its strength lies in how malleable it is for web designers, making it easy to implement in a variety of ways as well as simple to customise to specific, unique specifications.

There is next to no financial impediment to using Stripe if you are part of a struggling business; there are no monthly or installation fees, and using Stripe will take 2.9 per cent plus $0.30 as a flat rate on every transaction it is used in. As for customer support, Stripe does not excel in that regard, but it is very simple to use and will surely ease web transaction for fledgling businesses, while remaining cost efficient.

Etsy
Etsy is an online retail site that specialises in home-made gifts and vintage knick-knacks. It is similar to eBay in that it is a free online marketplace, but it is a niche forum with specifications on what can be bought and sold. Nothing is mass produced, so you can you can expect the quality of goods on offer to be high.

However, you would be guaranteed to find something unique to your tastes. Some will not like what is on offer, and the site obviously has a specific customer in mind, but Etsy presents a boutique, individual alternative to most shopping websites.

Shoptiques
Being an independent boutique has its perks, but if your clientele is immediately limited to those nearby and those who can afford to visit your store on a regular basis; there isn’t much latitude for a large customer base that stretches internationally.

Shoptiques was created to provide small boutiques worldwide with an international method of distribution, without curbing their individuality or charging extortionate rates. Shoptiques compiles the best that 50 boutiques shops have to offer, with reasonable rates on shipping and postage.

Fab.com
Fab raised a lot of eyebrows when it quickly reaching 2 million users earlier this year, becoming one of the most popular e-commerce sites going. It is different in that products sold on Fab are not decided on by market trends and potential popularity, but are purely the tastes of the website’s founders.

They choose to sell what they like and hope that a strong base of consumers will adapt, as they have, rather than copy what is already out there. Fab pitches a lifestyle rather than individual items, and customers have clearly subscribed to Fab’s taste. You won’t go into Fab in search of what you already like, but in hopes of discovering something you will love.

Bombfell
Bombshell will provide a man with anew wardrobe and a fresh sense of style. Using real stylists as well as personal preferences ascertained from their algorithm, Bombshell will decide on a range of clothing that is both fashionable and comfortable.

Users are presented with a new item of clothing every month, and they can either ignore it or purchase it for $69, ensuring that their wardrobe is regularly updated without having to waste time and energy in the shops. It’s a simple site with little financial commitment needed that will keep you up to date, fashion-wise, with a minimum of fuss.

Monogram
Monograms congregates an iPad user’s favourite brands into one app, and alerts them to when they are having sales. It’s a personalised shopping experience that values tastes as well as being cost efficient.

It is well-designed and clearly has an aesthetic edge that will appeal to iPad users, but it is very much limited to the iOS tablet, so it will probably need to expand before it can become a hit among online shoppers, but it had the right idea. Everybody loves a bargain, and Monogram sets about finding them with reckless abandon and only in places that it knows you love.

Shopkick
You could say that Shopkick is anti e-commerce as its main aim is to drive consumers into actual stores in search of quality and value. Users download this app and select their favourite stores, while Shopkick sets about finding offers and discounts that match their preferences, before directing them to their local high streets to take advantage of the best offers.

Obviously, there is an online element and Shopkick will find online and social media deals as well, but it is intent is to benefit the retailers as much as it is the consumer, and by increasing foot traffic and advertising their deals, they are doing just that. Beneficial for all.

Digby
Created by 30 Second Software, Digby is a mobile software for businesses to push their deals and advertise to local users via Digby’s location-based technology and analytics. Their aim is to engage retailers and local consumers online, in the hopes of creating brand loyalty in the real world, also.

This is proper software and not an easily downloaded app, so it will take some effort to implement, but it is sure to effectively increase business and find new customers for flagging businesses.
Delivery Hero
If you want to eat, but don’t want to go out to do so (or, y’know, cook), Delivery Hero has a variety of dining options for you. This site, which works on a worldwide basis, has a variety of food delivery options on offer that are a cut above the usual take-away fare.

Delivery Hero is searchable by post code, but is limited to major cities mostly, and all the restaurants on-site are brimming with peer reviews and evaluations to make any potential tricky decisions easier. Pick your dish and it will be delivered. Delivery Hero is an efficient third-party app for food delivery services that will come in handy for hungry mobile users on a regular basis.

Shoplocket
Shoplocket leverages social media to help amateur sellers in a bustling online retail marketplace. Users can simply sync their Shoplocket account to their social media profiles and then start uploading images of items they would like to sell. Payment is conducted through PayPal and Stripe, so as to make it setting up your own pop-up store as simple as possible.

Put down an asking price customise any additional fees that would be required and set about selling your unwanted possessions. You will soon develop a reputation through feedback and be able to share your products across all social media platforms. A simple and effective platform for the modern retailer.

Emerging Trends

Third-Party Service Providers
As more businesses want to offer consumers the option to purchase goods directly from their site, but mightn’t have the time or resources to develop a solution itself, third-party providers will come into play, offering a simple way of setting up E-commerce functionality.

There are a number of startups and businesses which provide such services, the most popular would be Shopify, For retailers who don’t have the technical know-how or the resources to properly implement such features onto their site, these services will only grow in popularity.

Behavioral Marketing
You know how certain sites track your cookies so they can see what sites you’ve visited and what pages you’ve looked at? This will become more prominent as retail sites optimize their sites so that you’re being introduced to the products you’re interested in. The more you visit a site, the more refined the suggestions become, but the only catch to this is that not all users will be willing to let you track your site activity, so sites will have to notify the user when they’re doing this.

Real-Time Data Gathering
Seeing how consumers explore and view your site in real-time can produce a lot of useful data. By studying patterns and where consumers leave the site, retailers can test out different offers and methods to see what the best. So if you have a situation where consumers tend to leave halfway through the transaction process, you could optimise the site so that when this happens, a special offer appears convincing them to complete the transaction.

Mobile
The one trend that is definitely going to happen, no matter what way you’re phrase it. It’s predicted that more than half of all handsets will be smartphones by 2013, and with companies like Square, PayPal and Google pushing the boundaries of mobile payments, the next few months will be very exciting indeed. The biggest retailers have their own apps available, but medium to smaller businesses will optimize their sites to suit mobile users who will become more prominent as time goes on.

Opinions & Guides

– One Extra Pixel gives some practical and useful tips to make your e-commerce site more effective.
– eConsultancy explains why consumer reviews are essential and how best to use them.
– Forbes wonders whether Video will feature in the next generation of e-commerce product reviews.
– Inc. looks at how you can use social media to help your B2B marketing efforts.
– Practical ecommerce gives three ways you can drive affiliate marketing sales.

– Also Chief Marketer presents five strategies that will bring you better returns in B2B.
– Another Forbes post, this time a guest post from Will Hsu, co-founder of MuckerLab, look at a new generation of e-commerce startups and how they fit in.

Infographic Sources

http://www.internetretailer.com/2012/06/14/global-e-commerce-sales-will-top-125-trillion-2013
http://blog.hubspot.com/blog/tabid/6307/bid/30495/25-Eye-Popping-Internet-Marketing-Statistics-for-2012.aspx

The Essential Guide To Creating Viral Content

It’s the dream for all marketers, to create a piece of content that will be seen by the world. Unfortunately, even if you come up with the greatest piece of content ever made, there’s no guarantee that something will go viral and for the most part, most content that has gone viral has been online for quite a while, or has been created by a popular person or group.

That doesn’t mean that it’s impossible, however. With a little bit of work and some advanced preparation, you can improve the chances of your content getting shared across the web. It mightn’t be the next Nyan Cat or Old Spice campaign, but it could be exposure that will get you places.

Content

1) What makes content go viral?
2) Online Content Distribution
3) Can You Make Money From Viral Content?
4) Best Viral Videos From Brands
5) Articles & Guides
6) Infographic Sources

What makes content go viral?

So while there isn’t a magic formula for success (let alone instantaneous success), there are measures you can take to increase its chances of going viral. Obviously, the first is the content itself. If it’s not engaging, or if it doesn’t resonate with people, then the chances of it reaching a wide audience is very unlikely.

If you want a simplified version of how content goes viral, Kevin Alloca, the trends manager for YouTube, gives three reasons behind the success of viral videos: Tastemakers, participation and unexpectedness. His talk only touches the tip of the iceberg regarding this subject, but it’s a good start for those trying to get their heads around the concept.

So what separates your content from others? Is it funny? Is it insightful? Provocative? Will it surprise people? Also, how does it connect to what you provide? For example, everyone loves funny content, but that mightn’t fit in with your brand if it deals with serious topics, where more emotional and insightful content could work better.

The second is finding a platform and making sure that as many people see it as possible. Make sure you know who your target audience is when you’re releasing it as they are the ones who will share your content. Also, some people will have considerably more influence or reach than others so knowing where to share it with is just as important. So know which friends/users are influential and share it with them, but try to make it personal and don’t spam people with the same message. The more people you make aware of it, the greater your chances are that it will be picked up by other people.

Following the same logic, blogs and sites are also a great way of spreading the word, but make sure that it’s something they would cover and remember to personalise it as nobody likes getting a group email.

Remember that to make something popular, you need to dedicate the time to it. Rarely does something become viral because they took a few minutes to post it online, you need to promote it over the course of a few days before you start seeing results. If you do see instant results, don’t take your foot off the pedal, keep promoting it and create a snowball effect. So in short, create content that has something that will draw people to it and know your approach.

Online Content Distribution

Although creating content is one challenge, the biggest part of the equation is actually getting it out there and making sure enough people see it. Most people think that creating something “viral” means it will spread instantly, but you actually need to give it a bit of a push through a number of different channels. Here are some of the ways you can help kick the content off.

Video Distribution
Although YouTube is the biggest player when it comes to video content, there are hundreds of other video sharing sites where your content might appear. Uploading the content to each of the sites can be a slow and cumbersome process, but thanks to HeySpread, you can upload your content to multiple sites at the same time. Another good alternative is Tubemogul.


Advertising
Instead of thinking that your content is just going to go viral instantly, you might start thinking about giving it a large advertising push when you first launch it. The thinking here is that you need to get enough people to see it before they actually start sharing it. Have a read of this in-depth post on how one single piece of viral content we created made €10,000 in 20 days, the key fact being here that it had some advertising budget behind it initially.

Create Content With An Audience In Mind
When we create content, we do so with a very specific audience in mind. Before we shoot a video or start creating rich media, we ask ourselves: “Who is most likely to cover this and how big is their audience?” This evolution of music video below has over 125,000 views, but not because people discovered it by accident on YouTube, but because we seeded it out to twenty of the world’s biggest blogs that cover music and social media. The content was a perfect fit for their audience so it was easy for them to cover.

Use Photos On Facebook
The quickest way for content to spread if it is good enough is through Facebook. Nothing helps content spread faster than the world’s biggest social network. All sorts of content spreads there, but it is images that work better than anything else. Find photos or images that are massively relevant to your audience or create bespoke images in photoshop that people are more likely to share. The fact that people can see images within the stream, don’t have to click play and they are easy to share makes them massively viral when used correctly.

Spend Ages On The Title
Most people click on links, articles or other content because of the title. People even retweet tweets without opening the link based purely on what the title is. You should consider spending nearly as long working on the title as you do on the content itself. Play around with different options and test out what does and doesn’t work for you in analytics over time. The title is probably the most important thing you will do in terms of creating viral content.

 

Can you make money from viral content?

If you’re one of the lucky few that has created content that has gone viral, then the next thing you will probably look at is how to monetise your success. The problem is that while you can generate revenue from content, it’s only for the short-term as viral trends finish as soon as they arrive.

There are some instances where you can make a profit, but chances are that unless your content is immensely popular, this figure will be rather small. The most popular location for viral content, YouTube, allows users to monetise their videos through advertising so to generate profit for Google and give a small commission to those who created the video. Yet

You only need to look at the video “Charlie bit my finger” to see that even immensely popular videos take a while to generate such profits. The fact that this $500,000 figure was generated after six years (and the family only monetised the video after it reached 40 million) tells you that it’s best not to exclusively rely on videos for your well-being.

The video “Keyboard Cat” was another successful video, currently it has 26 million views since it was posted five years ago. It’s creator, Charlie Schmidt, made roughly $20,000 in 2009 through it, but a portion of it came from merchandising like t-shirts, phone apps, licensing agreements and even toys. Both videos have generated numerous parodies, which only helped enhance the reputation of the original videos.

In effect, seeing your content go viral can be worth the equivalent of a sizable advertising budget and can earn you a similar amount, but unless you’re able to create similar content on a regular basis, then you probably shouldn’t rely on it too much.

Best Viral Videos From Brands

Roller Babies
Company: Evian
Views: 58,479,480

Evian made a video with some babies doing amazing things on roller skates. Now, there are a few subtle details that give away the fact that some CGI and digital manipulation has been used in the making of this ad, though the untrained eye may not pick up on them, but this is a fun ad with cute kids doing funny things. No idea what this really has to do with mineral water, but the “live Young” message was certainly put across.


The Man Your Man Could Smell Like
Company: Old Spice
Views: 42, 384,960

You know your ad has truly pierce the pop cultural consciousness when you’re just as likely to have seen a reaction or parody video as you have the original, and Old Spice’s ‘The Man Your Man Could Smell Like’ has certainly captured the hearts and minds of consumers everywhere. Old Spice has now become a major force where it was once little-known outside America, all thanks to charm and humour of Isaiah Mustafa and the quick and innovative direction deployed in this fascinating ad. Oh, watch the Sesame Street version, too,; you owe it to yourself.


The Force
Company: Volkswagen
Views: 54,184,541

Follow the world’s most adorably futile Darth Vader as he goes about his house trying to use The Force to move things about. Unfortunately, he’s unsuccessful, but his dad tricks him into believing that he did actually start the car with his powers. It’s a fun ad, with a clear narrative and a good dramatic build that relies on a very basic knowledge of Star Wars, that has clearly made an impact on YouTube users.


The T-Mobile Dance
Company: T-Mobile
Views: 35,442,780

This ad is probably the most popular flash mob of all-time, and it clearly has legs, having inspired a number of follow-up ads from mobile phone company T-Mobile. Firstly, it’s an impressive feat of logistics and organisation, and the choreography is great, but what really puts the message of this ad on-brand are the shots of unaware commuters chatting and texting on their phones. Clever stuff, made to be shared and seen.

Official Ojai Valley Taxidermy TV Commercial
Company: Ojai Valley Taxidermy
Views: 12,503,496

“Nope. They’re not. They’re dead. They’ve been taxidermised by Chuck Testa.” Sage and surprising words from Mr Testa. This ad for Testa’s Ojai Valley taxidermy business was created by Rhett & Link for American TV show Commercial Kings. It employs a healthy dose of irony and has a taste for absurdity at their subject’s expense. It is unclear as to whether Testa realises the jokes on him, but that really shouldn’t infringe on your enjoyment of this ad or your desire to get dead animals stuffed.


Clever Thief Steals a 42-Inch TV
Company: LG
Views: Indeterminable

This ad appears to have been ‘leaked’ so as to cast doubt on its authenticity. It seems to have worked, with many online commenters believing that a man could easily steal a 42-inch TV as demonstrated in the ad, spreading the ad further and generally provoking a conversation about it. It’s a clever ad that takes a while to make its point and the very fact that its branding is unobtrusive is what has made it so popular.


Team Hot Wheels – The Yellow Driver’s World Record Jump
Company: Hot Wheels
Views: 12,428,998

Hot Wheels perfectly blend nostalgia with spectacle in this ad, in which a stunt driver breaks the world record for distance jump in a four-wheeled vehicle on a Hot Wheels-style track, like the one he probably raced his toy cars on when he was young. The Hot Wheels logo adorns the ad, but it mostly relies on the death-defying jump being made and the iconography of that bright orange track to get is message across.


Imported From Detroit
Company: Chrysler
Views: 15,120,846

This spot, that aired during 2011′s Super Bowl, attempts to reclaim image of Detroit in the wake of the General Motors collapse. It’s really promoting the new Chrysler 200, but it’s a stirring clip that is as much about Motor City’s reputation as it is about the car in question. Eminem, the city’s most famous son, pops up at the end, with a gospel choir in the background, hinting at something more than what is on show in these two minutes and getting people interested in the car and its city once more.

Articles & Guides

– Time Magazine takes a look at whether making money from viral videos is possible.
– Digital Buzz Blog features a helpful infographic (made by the people from CopyBlogger) detailing how and why content goes viral.
– KissMetrics gives a comprehensive guide about how you can make content go viral and why emotion plays a huge part.
– The best way to go viral is to engage millions who share in small networks argue Jon Steinberg, President of Buzzfeed and Jack Krawczyk, senior marketing manager at Stumbleupon.
– How does Gawker keep creating viral content? Nieman Journalism Lab takes a look at what articles it produces.
– Forbes takes a closer look at how YouTube videos go viral and find that, surprise, surprise, strategy is important.

Infographic Sources

http://www.youtube.com/t/press_statistics
http://www.quora.com/YouTube/How-many-videos-on-YouTube-have-over-1-million-views
http://www.contentrow.com/positive-content-has-a-better-chance-of-going-viral-says-study
http://abcnews.go.com/Technology/charlie-bit-watched-youtube-clip-changed-familys-fortunes/story?id=16029675#.T3dkEo5PGJR

The Complete Guide To Leveraging Your Social Networking Connections.

Social media is used for a huge variety of daily tasks, but at its most basic function, it is essentially a way for people to connect with one another. You could become friends with somebody on Facebook, follow a friend on Twitter, or check out a business contact on Linkedin. It’s all about people. Even though most of the platforms and tools are very simple to understand, there are a number of more advances features, tools and dedicated apps that can help you connect, which is what we are looking at today.

Contents

1) Focusing on Connections
2) Making & Maintaining Connections
3) How much can we really find out about someone?
4) Connection Apps
5) Infographic Sources

Focusing On Connections

Social media has revolutionised how we contact and interact with the world. If older mediums like the telephone allowed for long range communication, social media has broken down these barriers, allowing you to connect with anyone from around the world. The landscape has changed and making connections is no longer defined by location. Following and starting conversations with people is easier than ever and starting a friendship with those specialising in your area of expertise is only a tweet or comment away.

It’s because of this that social discovery has been given due prominence among certain sites. Use an app or log onto a site and you will be asked if you want to source friends and contacts from your email account, your other social media accounts and if you’re using your smartphone, your address book. Discovery is currently the focus for social media and this is reflected on Facebook itself, which introduced subscriptions as a way of bringing together those who may not have mutual friends or reasons to connect personally, making it more similar to Twitter and is currently the basis for Google+’s circles.

This isn’t just limited to these social media sites, however. Many apps, services and startups are using the data found here to further refine this process and connect people in different ways and provide new ways to interact with existing connections and uncover users you mightn’t have considered before.

Making & Maintaining Connections

Unless, you’re very stringent, chances are you don’t know everyone that you’re following, but would like to communicate with them more. While conversations should always be organic, the good thing is that you can do some preparation first before you start making the effort.

Regularly update & contribute

You want to give people a reason to follow you, and the only way you can do that is to post interesting, relevant content regularly. Nobody going to follow an inconsistent or inactive account so if you’re commenting or replying a lot, make sure you don’t neglect your own profile.

Choose your platform

Chances are you will only be able to update two different profiles at best so choose what site is the best fit for what you do and stick with it. Do you focus on business? Then use LinkedIn and join groups relevant to your expertise. If you know there’s an active community on Twitter, then devote your attention to that. A little bit of research can go a long way.

Identify those you want to connect with

Chances are there are people out there who are regarded as experts in your field, be it on a local, national or international level. Find out who they are and what they usually talk about online. Some might focus only on items relating to their profession, while others may variate and post a mixture of serious and lighthearted topics.

Take part in discussion

If you see something being discussed that you can contribute to, don’t dwell on whether your comment will be interesting or not, get into the conversation. You mightn’t always get a response, but that’s ok as you will get a response, provided you not being spammy.

Know where you will get a response

Ok, so this one is more strategic than organic, but you do want to be noticed  For example, a person like Robert Scoble is very popular on Google+ and Facebook and regularly gets numerous comments whenever he posts something, so the chances of him being able to respond to your comment is rather small. Someone who has a more modest following would be more likely to respond. Build up your relationships bit by bit and before you know it, you will be regularly interacting with those who you though were unreachable.

How Much Can We Really Find Out About Someone?

An increasing number of private and public organizations are starting to run background checks on potential candidates, competitors and people already working within their organization. While it isn’t every company that does thus there are many who have started dabbling with the new tools and services. Here are some of the tools that can be used for social media background checks.

Who Views Your Facebook Profile
Believe it or not, this is one of the most searched terms on the web as people try to discover who can track their browsing habits on Facebook. Given that many people use Facebook to stalk (not literally) their friends and connections, many are worried that people will be able to see their movements on the social network. Despite hundreds of apps and false scams, there is actually no way at all to see who browses your profile on Facebook. It just isn’t possible no matter what you read.

Who Views Your Linkedin Profile
The one social network that does let you see who has been looking at your profile is Linkedin. This allows you to see who is trying to connect with you from a business perspective, who is trying to hire you and lots of other great information. Linkedin has been especially smart though in turning this into a premium feature, which you have to pay for, and many people are now starting to do. You can access it here.

View Profile As
Google+ first introduced this feature last year, but it is now pretty much standard on every single social network if you look for it on your profile. Essentially with some of the privacy settings being so hard to understand, this allows you to see what your profile looks like to others. So trying to hide from your mom or dad on Facebook? Worried about what photos your boss can see? Use the “View profile as” feature to select a connection and see how they see your social media profile. Then adjust privacy settings as desired.

Find Out Who Unfollows You
Nobody ever likes getting unfollowed on Twitter and with hundreds of followers, it can be hard to figure out exactly who is unfollowing you, but thanks to Qwitter, you will be sent an email with the name of the person as soon as they decide to hit that button.

Social Intelligence

This year old start up provides reports on everything that people do on the internet and on their social media profiles, including searching mostly public information.

TOS;DR

Fixing the biggest lie on the internet – “I have read and agree to the Terms” – Terms of Service Didn’t Read (TOS;DR) is a new project  putting together terms and conditions of all third-party services and highlighting just how they use your data and what conditions they impose when you use the service. The site highlights where services go right and where they fail, so it’s worth checking to see just how much of your information is exposed and what it’s used for.

Connection Apps

If you’re having problems finding new contacts, there are a host of apps out there that will solve that problem. From business to personal to everything else in-between, you will find an app that will suit your requirements. Here’s a brief taster of the type of apps you can find out there.
ManageFlitter

For: Twitter
Cost: Free, $12 for Pro version

As well as letting you manage your Twitter followers, and schedule tweets to be posted at optimal times, ManageFlitter also lets you find people to follow on the site. You can filter people by location, by keyword, and find those who have either mentioned or retweeted you in recent times. The only problem is that this is only available through the pro version which you will have to pay for the privilege of using it.We Follow

For: Twitter
Cost: Free

WeFollow is effectively a giant directory of Twitter users rounded up in the one place. Breaking it down by most influential and by most followers, you can find dozens of new users to follow through keywords, so typing in ‘social media marketing’ will give you more specific results than just technology. You can add yourself to the list and give yourself specific tags so that other Twitter users can find you.Sonar

For: iOS, Android
Cost: Free (iOS)/$1.49 (Android)

Sonar gives an immediate social media background check on everyone in your immediate vicinity by compiling data from Facebook, Foursquare, LinkedIn and Twitter. If you recognise someone (but can’t quite place the face) or just like the look of somebody at a bar or function, Sonar will give you a headstart and some potential ice breakers through mining their social media activity. This is a seemingly catch-all method of making connections, even if it definitely veers in stalker territory, but hey, that’s your risk to take.Highlight

For: iOS
Cost: Free

Highlight is quite a passive, ambient app that works away as you go about your day. Highlight will monitor the people around you, bringing social media information about them to your phone. This app will also notify you when friends of yours are nearby and generally help you make and renew social connections. Highlight makes it easier to turn mutual friends and interesting passers-by into actual friends, again, at your own risk.Xobni Smartr Contacts

For: iPhone, Android, Blackberry, Gmail, Outlook
Cost: Free

Smartr Contacts is an address book app that takes all your contacts from your social media profiles and groups them together into the one place. With a nice interface and a handy tutorial to get up to speed (while the app is fetching contact info), Smartr Contacts’s effort is more versatile than iOS’ native phone book, and automatically updates when it detects phone numbers and email addresses. You have to set up an account at Xobni.com (the group who created the app), but once that’s done, you’re free to update your contact list.

Situationist

For: iPhone
Cost: Free

Situationist brings an element of compliance to the whole “looking up hot strangers” shebang, allowing you to create a profile and upload a profile picture for fellow Situationist users and strangers to view. Users also list a few quirky ice-breakers in their Situationist profile, such as “hug me for exactly 5 seconds” or “Compliment me on my haircut”. The app is moderated to keep it from getting too seedy and is supposed to add “an unpredictable thrill to everyday life,” according to the app’s creators, who are inspired by the Marxist avant-garde, of course. As a result it is not available on the iPhone App store, revolution!

LikeBright

For: Facebook
Cost: Free

Continuing the whole personal connection theme (that’s how we’re phrasing it), LikeBright aims to connect friends with friends through the power of Facebook. All of your Facebook friends’ connections are on display and if there’s someone you would like to meet, you can let them know. To try and not make it creepy, those who are selected by users are told that someone is interested, but you won’t be shown. Instead, it gives them a list of people to choose from and if they choose your profile, you can then arrange the details from there.


Ban.jo

For: iOS, Android
Cost: Free

In addition to connecting you with surrounding strangers on Facebook, Foursquare, LinkedIn and Twitter, Ban.jo also uses Gowalla and Instagram. Much like the above applications, it will alert you when friends are nearby so you can make plans, but a helpful map feature is included, allowing you to chart exactly where friends are, etc. Realistically, Ban.jo is more focused on your current friends and allows your to surf their social media profiles while also viewing the map feature in a split-screen format. It is a helpful way of translating social media into the real world that is cleanly presented and easy to navigate.

Glassdoor

For: Facebook
Cost: Free

By using the Glassdoor app for Facebook, you can scan your friend list for basic professional information. If a friend or acquaintance of yours works at a company, Glassdoor will tell you via one of its company pages – Facebook friends who are working or have worked there will be listed on such a page. Glassdoor bases itself on the belief that who you know is more important than what you know when it comes to finding a job.

The database is filled with reviews and salary information to give you the inside scoop on your favoured companies, and anonymity is said to be guaranteed, so you can be honest as possible when evaluating your own salary or employer. By using Glassdoor’s Inside Connections, you can leverage your address book to further your career ambitions.

 

Infographic Sources

http://thesocialskinny.com/100-more-social-media-statistics-for-2012/
http://www.mediabistro.com/alltwitter/online-time_b22186
http://dannybrown.me/2012/06/06/52-cool-facts-social-media-2012/
http://www.mediabistro.com/alltwitter/twitter-marketing-infographic_b22134

How Technology Is Transforming The Kitchen & Making Us All Chefs

When we stop to think about the ways technology has impacted our lives, the obvious ones like the workplace, entertainment and how we learn and consume information comes to mind. But what we don’t realise is just how much it has affected our personal space. With more and more people in the world, there’s less space to work with and so more efficient means of using this space is needed.

Of all these spaces, the kitchen has undergone the greatest change. What was the home of cookbooks and large unwieldy stoves has now become sleeker and better designed. Now, you’re more likely to see iPads and other devices helping you with your cooking, brewing coffee for you and room temperature. Also, the introduction of tablets into the kitchen has meant anyone has access to thousands of recipes and can become a competent cook in their own right.

Below, we gathered the best ways to take advantage of this as well as giving you a glimpse into what might feature in the kitchen of the future.

Concept Designs

Renewable energy kitchen

The Philips design Proves project designed this concept kitchen,which is designed to cut the environmental impact our kitchens have and convert waste into energy. The waste material, which can come in the form of vegetable scraps among other things, is collected, burned and fed to a cooking range and gas mantle lights.

[Via Design Taxi]

Electromagnetic Laser Cutter

This may be a concept device, but it shows the direction that technology is going down that this might be a feature. The ‘Innovative Laser Device for Cutting of Foodstuff,’ created by Andrey Kokorin, would have cooks placing foods in a spherical pod to be cut into custom segments using lasers. The device was entered in this year’s James Dyson Award.

Mobile Induction Heat Plate

If you’re out and about, you can use this device to cook food, using your smartphone as a remote control. Using NFC-tags to provide instructions, your smartphone also remembers what and how you previously cooked.


Prisma Toncelli Kitchen

Italian company Toncelli Kitchens created a high-tech kitchen worktop allowing you to eat and cook while using your tablet. With a Samsung Galaxy tablet fitted into the kitchen counter, the tablet allows users to control kitchen functions such as adjusting cooking temperature and fridge temperature among other things.

[Via PSFK]

Electrolux InfinitePro Hob

A smart cooker that’s activated solely by touch. The hobs automatically recognise how large pots or pans are and adjusts the hobs to cope with this.

Retractable Kitchen Bench

If you’re tight for space, web developer Tim Thaler created a motorized retractable kitchen island, all controlled by using your iPhone. Pretty handy but expensive to put together, reportedly costing somewhere around the region of $4,000.

[Via Design Milk]

Kitchen Gadgets & Apps

So you want to go the extra mile and make your kitchen stand out from all the other normal kitchens out there, or you just want some handy gadgets or tools to make things more efficient, well read on.

Kitchen Gadgets

TopBrewer Coffee Maker

A built-in coffee maker that is controlled entirely from your iPhone or iPad. Brewing coffee that is up to barista standards, you can even add hot chocolate as well as juices to create a hot and cold drinks menu, all completely hidden away.

Touchscreen Coffee Table

Effectively a large screen 32″ HD tablet built into your living room table, this one from Australian company, Touchscreen Solutions, lets you browse the web, read the newspaper online or browse your documents. You also have the option to add a wireless keyboard and mouse, a DVD/blu-ray, webcam, headphones and microphones to enhance the experience.

Chef Stand

If you regularly refer to your iPad for recipes but have nowhere to put it, then it’s worth getting a stand so you can place it. The Belkin chef stand comes with a stylus that lets you browse recipes and the web without having to touch the screen, which is handy if you don’t want to get the screen messy. Belkin also has a kitchen cabinet mount which lets you hang your iPad on a cabinet or shelf.

Nest Learning Thermostat

We’re getting to the point where we can use our smartphones to control every aspect of our lives. This thermostat lets you to control the temperature of your house remotely or manually when you’re home. The clever bit is that this can program itself by tracking the temperature settings that you use over a week and change the temperature based on when you change it yourself.

iPad Chef Sleeves

If getting a stylus isn’t possible, you can opt for this cheaper alternative. Covering your iPad with a clear plastic sleeve and sealing, you can prevent flour, oil or any foodstuff from staining your beloved tablet.
Heineken BeerTender

If you’ve come home after a long week and you need something a little bit stronger to take the edge off, you could do worse than install one of these in your kitchen. Storing five litres of beer at serving temperature of 38 degrees, the BeerTender comes with a LED display keeping you updated to how much beer is left and the temperature it’s being served.

Cooking & Kitchen Apps

Foodily
For: iPhone, iPad
Cost:  Free

Foodily is only compatible with Apple devices, but it is a useful little app, and it’s free to boot. The app has a greater social element than most others would, perhaps, encouraging you and your friends to share tips and recipes and allowing you to compile the best and most popular user-uploaded recipes that the Foodily community has to offer. Your can fill your daily feed with the latest recipes from top chefs or you can specify it to match your foodie interests, all before you decide to share your endeavours with your friends and Foodily users.

Image originally from stayyounggodancing.wordpress.com

How to Cook Everything
For: iPhone, iPad
Cost: $9.99

How to Cook Everything does its best to live up to its ambitious title and is one of the most comprehensive, in-depth and cookery knowledgeable apps on the market. From the mind of the New York Times‘ Mark Bitman, How to Cook Everything houses over 2,000 recipes; it should prove inexhaustible and easy to use for the average user as everything is explained in simple terms and the app has over 400 illustrations. It is optimised to reflect the cooking experience and there are many helpful details – the display will never dim while you are cooking and recipes are easily bookmarked, for instance – and it just seems to have everything covered.

Jamie Oliver’s 20 Minute Meals
For: iPhone, Android
Cost: €5.99/$7.49

Zolmo’s easy recipe app, endorsed by celebrity chef Jamie Oliver, has a total of 60 recipes for you to learn and try out for yourself. Oliver gives step-by-step instructions accompanying video and photo to guide users through the process, and there are tips about ingredients, equipment and little shortcuts littered across the app. The shopping list feature will help you in your preparation, and the app is well-designed and easy to use, with a clean yet homely aesthetic that is intent on making this app as easy to navigate as possible and teaching amateur chefs a few key recipes. The app has not been updated since January, but its original content is sufficient.
iGrill
For: iPhone, iPad
Cost: Free, actual iGrill: $79.99

iGrill is a wireless meat thermometer that will allow you to monitor the temperature of your food from up to 200 ft away, as it is cooking in the oven. It is bluetooth-enabled with multiple probes (that are easily stored after usage) so you can keep track of a few different dishes at once. You will be required to buy the actual monitor at a steep cost of $79.99, but the iGrill app will give you the time to do other things as your meals cook and give you peace of mind when you cannot afford to be stood next to your oven or grill barbecue for the duration of the cook.

AG Wine Guide
For: iPhone, iPad
Cost:  $3.99

The AG Wine Guide is more like a wine encyclopedia than anything. It has detailed guides to all the distinguished and popular wine-producing regions, and its simple interface will enable users to become wine experts in no time at all. It is an intelligent app that will expertly advise you on what wine you should choose to complement your meal. Wine is an intimidating subject that can be rife with snobbery and navel-gazing, but AG do their best to make it less intimidating. Also, his app also knows everything you would ever need/want to know about grapes, so there’s that.

Ratio
For: iPhone, Android
Cost: $4.99

Everybody can read a recipe book, and yet not everybody can cook – something must be getting lost in translation, and this is where Ratio comes in. Not only does ratio give simple recipes, but it puts a greater precedence on the measurements and, of course, the ratios of your ingredients, so as to ensure that you will have consistent success when cooking. Its dedication to the numbers may seem impractical at points (who measures eggs in volume?) and it may boil cookery down to a formula rather than an art in some minds, but it is especially helpful to first-time cooks and those who just don’t get cooking.

The Professional Chef
For: iPad
Cost: $49.99

Some of you may want to step beyond a dumbed-down recipe book and add a more professional element to your repertoire, and at nearly $50, The Professional Chef certainly costs as such, but it provides a true education in the culinary arts. The app contains 850 recipes and 750 images, but its interactive features and tips are what will really enable you to raise your game in the kitchen, and provide knowledge that only top chefs could possibly administer. Every part of this app, from the guides to the design, is top-notch, and the attention to detail is astonishing. This is a premier app and a must for iPad users who want to start taking cookery seriously.
BigOven

For: iPhone, Android
Cost: Free

Much like How to Cook Everything, BigOven’s database is tireless, but BigOven is even more so. With over 250,000 recipes, you will likely never get to discover the very depths of BigOven’s knowledge, but that doesn’t matter as BigOven has an extremely competent search feature, so you can find any particular dish that may pique your interest; it even gives ideas for creatively disposing of your leftovers. You can add your own recipes, rater others’ or share them with your friends; either way, you’re unlikely to become bored with BigOven any time soon.

Gordon Ramsay Cook With Me HD
For; iPhone, iPad
Cost: £5.49/$4.99

The sweariest chef going has his own Apple compatible app for you to enjoy as well, and it comes with HD video, ingredients lists, step by steps and shopping lists to make your culinary experience as easy as possible. There are visual aids where possible and a cacophony of great recipes for you to try out, even if you have no experience in the kitchen whatsoever. Everything is clearly designed and the text is very large, so you can just put your iPad on a stand and get going as soon as possible.

Cooking Tutorials

So you have the equipment, the apps and the gadgets, but you might want to find inspiration or just admire other people’s recipes. Thankfully, there are numerous sites that provide recipes and guides about cooking better on the Web. Even if you’re not interested in cooking, you will certainly enjoy looking at photos of the numerous recipes that are on display.

Rouxbe

The online video cooking school, Rouxbe provides you with high-quality instructional cooking videos and breaks them down into easy to understand step-by-step guide so you can focus on getting the basic skills right. This is handy when you want to go through a specific step again without having to drag a slider-bar around to find the start.

Allrecipes.com

The most popular cooking website out there, AllRecipies is a brilliant resource for cooks of all levels. With a quick and easy section for beginners to video tutorials, it should be your first stop whenever you’re trying something new.

Plummelo

The best way to think about Plummelo is that it’s a search engine for recipes. If you want to make something from specific ingredients, you can ask the site to give you suggestions. You can also search dishes by location, courses and difficulty.

Open Source Food

If you’re looking for delicious recipes to admire and look at, then Open Source Food has thousands of recipes to choose from. All recipes come from its members and is updated regularly, bringing food-lovers together.

Food Network

If you rather see how certain dishes are prepared instead of reading text, Food Network has a wide range of video tutorials for you to watch.

TasteSpotting

A handy food site which focuses on catching your attention through stunning photos of recipes and cooking. All the images are crowdsourced so while TasteSpotting has its own blog, it also takes in recipes and dishes from other sites. A handy reference for when you want to mix things up, or just look at some amazing food.

Epicurious

When you reach the stage where you want to learn some advanced skills, Epicurious has numerous guides covering every area you can think of. From seasoning to quick recipes, it also has a regular section where some of the top chefs give advice and tips on preparing dishes.

Foodgawker

Another great website following the same presentation style as TasteSpotting. The emphasis here is on sharing and commenting as each  item is presented in the same way as Instagram where you can like and bookmark certain recipes.

The Vegan Stoner

Because not everyone is a meat eater, The Vegan Stoner is stylish and brilliantly presented make cooking a cinch, photos are crisps, ingredients are presented as mini- cartoons, and the step-by-step guide is incredibly easy to follow.

Stone Soup

Always helpful and never Stone Soup only gives recipes that use no more than five ingredients and provides handy tips for those who are living on a budget, but don’t want to sacrifice quality.

100 Brilliantly Creative Bus Shelter Adverts

Advertisers are having to become more and more innovative to capture the public’s attention, and bus shelters are a popular spot for them to deploy the best and brightest ideas. Many companies recognise bus shelters as an important spot for ambient advertising as consumers can be sat around for a long time and need something to keep them occupied and dispel boredom.

This list of 100 bus shelter adverts highlight the ads that are most alluring, funny, creative and eye-catching from around the world. Some are decorative, some make you think and some just mess around with bus shelters in crazy and dumb-founding ways.

PlayStation 2

Agency: Unknown

This Malaysian bus stop is sure to have made a few commuters late for work back in the day, as it is covered bubble wrap. And who can resist bubble wrap? The bubbles were covered in PlayStation 2 buttons (triangles, crosses, circles and squares), marking the cross-section between ambient advertising and gaming practice.[Via WalYou]

Quicksilver

Agency: Saatchi & Saatchi

Extreme sports clothing Quicksilver attached a quarter pipe skateboarding ramp to the side of a bus stop in a bid to encourage youths and hooligans into the open as well as to promote their brand.

[Via WalYou]

Formula 1

Agency: Unknown

Formula 1 has been growing in Asia and the number of Grand Prix races held in the Far East has grown in the past few years; this bus station was augmented to promote the Singapore Grand Prix and is decorated in the style of chequered flags, with a model F1 car on top.

[Via WalYou]

Guaraná Antarctica

Agency: Duda Propaganda

Brazilian soft drinks company Guaraná Antarctica really got in the mood for the last World Cup, replacing bus shelters across São Paulo with actual goals. Gimmicky, but this surely played into the national mood.

[Via WalYou]

Wonderbra

Agency: Publicis, Frankfurt

We’re not really sure what this ad is trying to say about the Wonderbra, but it is certainly eye-catching. Just be careful around glass when you’re wearing one in the future.

[Via I Believe In Adv]

The Simpsons

Agency: Unknown

Who is Marge Simpson without her distinctive tower of blue hair? The Comedy Channel clearly think that the Simpson family matriarch would be somewhat lacking without it, so they’ve defied the dimensional restrictions levied upon them by Canada’s bus stops to promote The Simpsons in syndication.[Via La Criatura Creativa]

McDonalds

Agency: DDB, Stockholm

This advertisement for the Golden Arches is sure to spark curiosity and engage commuters, and it’s a bit clever too. Solve the puzzle and find the message – then, maybe go to McDonalds and get a coffee.

[Via Oddee]

Heinz

Agency: Bates Red Cell, Sweden

These Swedish ads for Heinz ketchup are not the most original – we’ve seen plenty of these kinds of ‘half-full container’ ads across the internet –  but the agency has taken note of the larger scale and filled it with full-sized tomatoes. They’re most likely fake, but this is still kind of quirky.

[Via adme.ru]

Up

Agency: Walt Disney Studios Motion Pictures Canada, Starcom Worldwide, and Astral Media Outdoor

Adverts for this Pixar classic without balloons would be somewhat pointless and far less colourful, so actual balloons, attached to bus shelters, are an original way of extending this classic promotional image beyond the parameters of the traditional bus shelter ad.

[Via DanishDesigner.wordpress.com]

Australia Post

Agency:  M&C Saatchi, Melbourne

Australia Post’s ‘Personalise Your Post’  campaign turns a mirror to commuters nationwide, quite literally. If you’re bored at an Australian bus stop, take a second to consider what you’d look like on a stamp.

[Via AdSector.net]

Caribou Coffee

Agency: Colle+McVoy

This expansive ambient advertisement  transforms a bus stop into an over grill. We’re not sure if it will warm people up on cold winter nights as they wait for their bus home, but it certainly looks great.

[Via Creative Crinimals]

Perwoll

Agency: Unknown

To promote Colormagic, a detergent that protects colors from fading out, Perwoll created a colour-blindness test to be displayed at bus stops. At its centre is a bottle of Colormagic, made out of rolled up socks and clothing, that may take a few seconds to find. 

[Via Crooked Brains]

Coca-Cola

Agency: McCann Erickson Istanbul

Coca-Cola has installed vending machines at bus stops in a clever ploy that spread their brand excuses and gives consumers a new way to buy the soft drink.[Via Crooked Brains]

National Geographic

Agency: Unknown

This partly translucent National Geographic bus shelter ad is visually striking and is sure to capture the attention of passers-by and give them a taste of the kind of visually-striking images broadcast on the National Geographic television channel.

[Via Crooked Brains]

Discovery

Agency: Discovery Communications, Washington DC

The Discovery Channel gave people the chance to become an astronaut for a few seconds; you just put your face in the hole and take a picture. A quick, fun way of getting the message across.

[Via Crooked Brains]

Absolut Lemon Drop

Agency: TBWA\Chiat\Day

Absolut pushed the boat out and full redesigned an entire bus stop to push their new brand of lemon vodka, complete with comfy seats and a bushel of lemons on the roof.

[Via]

NRDC.org

Agency: Miami Ad School ESPM, São Paulo

This thought-provoking ad, depicting a map of the world slowly filling with water, attempt to show the potential effects of global warming.

[Via Crooked Brains]

Pedigree

Agency: TBWA

The interactive example of ambient advertising plays on the how adorable you find golden Labrador puppies, so it is a pretty sure bet that most will find this extremely effective.[Via w5blog]

March Against the Terrorist Organization FARC

Agency: Sancho BBDO

This ad is creative and required effort on the part of its proponents as they chained themselves to their bus shelter in order to promote their cause and their march. Sure to alert people to their message and turn a few heads.

[Via I Believe In Adv]

Tnuva

Agency: Tnuva

Israeli cheese manufacturer Tnuva created a new brand of  mini Bulgarian cheese and so created a correspondingly tiny bus stop to promote it on. Quirky and fun.

[Via Coloribus.com]

Nycell Prickly Heat Powder

Agency: Unknown

This Indian heat powder company knows hot hot and humid India can get and sympathises with those who have to wait for buses in such, so they fitted a bus stop with an oversized air-cooler to refresh waiting passengers.

[Via Coloribus.com]

Aquario Mania

Agency: Unknown

Complete with the tagline “Bring Life Anywhere”, Aquario Mania has decked bus stops out with aquariums, filled with swimming, exotic fish. A wonderful way of promoting the aquarium and giving people a taste of what’s to come.

[Via I Believe In Adv]

Lego

Agency: Ogilvy

This Lego ad tries its best to blend in with it surroundings by partly recreating them with Lego, but they can’t resist a bit of an imagination and throw in a couple of Lego monsters to excite any younger passers-by.[Via Ads of the World]

Specsavers

Agency: Smart

Specsavers have a popular slogan in the form of “You should’ve gone to…” and this ad shows how they are using clever visuals to recycle it. In this case, a moped has been “driven through” a bus stop.[Via Ads of the World]

Homeplus Tesco Virtual Store

Agency: Cheil Worldwide

Have you ever sat at a bus stop and wondered where you’re going to find the time to do your weekly shop? No worries, Tesco in South Korea are allowing you to get it over with as you wait for your bus. More ambient shopping than advertisement.

[Via The Style Examiner]

Fische Franke

Agency: Publicis, Frankfurt

What better way is there for a fish company to promote the freshness of their fish than to give examples? Fische Franke filled advertisement boards with water and fresh fish just to highlight how fresh their product is.

[Via Bored Panda]

IKEA

Agency: DDB

Ikea, quite simply, put one of their sofas and print advertisement at a Parisian bus stop. Quite a change from a hard, plastic bench that was surely much appreciated. A happy surprise for Paris’ commuters.

[Via PSFK]

Google

Agency: Google

To promote Streetview, Google turned a bus shelter into web browsing tab. The shelter is transparent so it appears the scene behind is a Streetview image, and it is completed by the inset map and Google logo.

Fitness First

Agency: Unknown

At one particular shelter advertising health club Fitness First, commuters in Holland could sit down on the bench and have their (or a group’s) weight measured. It’s unclear whether it convinced/guilted people into joining the gym or not, but it’s certainly raises a giggle.

[Via Fitsugar.com]

Yahoo! Community Gaming

Agency: Unknown

Touchscreens will feature regularly in this list, but Yahoo! set the standard pretty high with their effort. Setting up shelters across San Francisco, commuters could play games and compete against other neighborhoods to see which one was the best.

McDonald’s Steaming Coffee

Agency: Unknown

To convince commuters to avail of their free coffee offer during breakfast, McDonald’s installed a steam machine into bus shelters which activated every so often. The effect was that it showed the coffee in display steaming which was bound to catch attention.

Amnesty International

Agency: Jung Von Matt, Germany

Proof that not all ads have to be quirky or funny, some can carry a serious message effectively. In Hamburg, commuters would be greeted by a normal ad showing a couple together. However, a hidden camera spots when commuters aren’t looking. When it does, it changes the image to a scene of domestic violence. A powerful message made more poignant by its tagline, “It happens when nobody is watching.” 

[Via I Believe In Adv]

Osram electricity

Agency: Saatchi&Saatchi, South Africa

To promote the message of saving energy, the world’s largest energy saving lightbulb manufacturers created this Cape Town bus shelter which only lights up when someone sits down on its bench.

[Via I Believe In Adv]

Glaceau recharge booth

Agency: Crispin, Porter & Boqusky

This shelter provided commuters with three USB ports so they could recharge their smartphones, iPods, or other electronic devices. The ad was to promote Glaceau’s vitamin water which claims that it will leave you revitalised after drinking it.

[Via Creativity Online]

Norwegian Air Shuttle

Agency: Kitchen Leo Burnett, Norway

How do you convince people to book flights and go on holidays? Let them know how cold it is so that they’ll want to travel to someplace warmer. That’s what Norwegian Air Shuttle did with their campaign, setting up digital thermometers in bus shelters for this very purpose.

[Via I Believe In Adv]

Fiji Me

Agency: Barnes, Catmur and Friends

Following the theme of the last ad, this is either really clever or just a cruel way to tease people. In New Zealand, commuters were given the temperature of Fiji as a way of convincing them to book flights there.

[Via Envy Collection]

Ecko Unltd

Agency: Design Factory International

Digital canvasses were installed around the German city of Hamburg, and anyone with a Bluetooth phone could use it to spray their own graffiti. The campaign was to help promote fashion designer Marc Ecko’s clothing range.

[Via Ads of the World]

LGE Handsets

Agency: JCDecaux

To promote the launch of its new Chocolate handsets, LGE installed five touchscreens in London, Manchester and Glasgow. The devices featured information about LGE’s new products as well as trailers for the James Cameron film Avatar, which was due for release at the time.

Channel TEN

Agency: MarketForce, Australia

Promoting Big Brother Australia back in 2008, 20 bus shelters were fitted with Bluetooth transmitters across the city of Perth. Any users within range of the shelter would get an anonymous text saying that they were being watched at the bus stop they visited. If that sounds creepy, users got a second text 30-40 seconds later revealing the nature of the text and an advert for the show.

[Via Ads of the World]

Science World

Agency: Rethink, Canada

A fun campaign to promote the odder aspects of science, this shelter had a sneezing machine fitted in which, when the button was pressed, would squirt out some water and provide a voiceover. Thankfully, the water was harmless.

[Via Ads of the World]

Australia Department of Environment and Conservation

Agency: Marketforce Perth

To acknowledge those who opted for public transport instead of driving their own cars, Australia’s Department of Environment and Conservation set up bus shelters which gave a round of applause whenever someone sat down on the bench.

[Via Ads of the World]

Koleston

Agency: Leo Burnett, Puerto Rico

To show that its hair colours were waterproof, Koleston set up bus shelter ads filled with water to show that their colours don’t fade when wet.

[Via Ads of the World]

Cadbury Creme Egg

Agency: Unknown

Designed for bored commuters, Cadbury followed Yahoo!’s example by creating their own touchscreen game, ‘Splat the Egg,’ which is exactly as it sounds.

Nokia NSeries

Agency: JCDecaux

Another interactive ad, this time from Nokia promoting its Nseries phones back in 2009. At the time, the campaign gained interest with it boasting 261,847 ‘hits.’ It is fun hearing those being interviewed saying that it’s ‘current’ and ‘amazing’ though, showing that hindsight is such a wonderful thing.

HMV – Virtual Store

Agency: Unknown

UK commuters were given the opportunity to purchase DVD while waiting for the bus. Through the use of QR codes, they could scan and purchase them, where they would be later delivered to their homes.

[Via 2D-Code]

Evian

Agency: JCDecaux

If you remember the Evian rollerskating babies (or more likely, struggled to forget about them), they continued the campaign by setting up interactive touchscreens across U.S. cities.

3M

Agency: Unknown

How do you promote industrial strength security glass? Create a shelter with $3 million placed inside it and challenge people to break it open. The reality was that only the $50 on top were real, but that doesn’t make this any less clever.

[Via Ads of the World]

Spike TV

Agency: Unknown

American TV station, Spike TV decided to brighten up U.S. bus shelters by installing some colourful lightsaber displays. The installation was to promote Star Wars Episode III: Revenge of the Sith, when it became the first basic-cable channel in the U.S. to air all six Star Wars movies.

[Via Ads of the World & Image via Geekologie.com]

Sunsmart Cancer Council

Agency: Cooch Creative, Australia

This Australian bus shelter, which highlights the danger of skin cancer, offered some free sunscreen in case you forgot to put some on.

[Via I Believe In Adv]

Calgary Zoo

Agency: Trigger, Canada

Promoting the dinosaur exhibit at Calgary Zoo, this bus shelter was destroyed to give the effect that dinosaurs had rampaged through the area earlier.

[Via Ads of the World]

Cluedo

Agency: DDB, Italy

Installing a shower curtain at a bus stop, pulling it away would reveal the killer.

[Via Adweek]

Virgin America

Agency: Unknown

To show that its flights are relaxing and promote the “mood lighting” on its planes, Virgin America added some to some bus shelters.

[Via AdWeek]

Air Asia

Agency: JCDecaux Australia

To warm up commuters and tempt them to book flights to 78 summer destinations, Air Asia built heating units into three shelters located in Sydney.

Mr Kipling

Agency: 101 London

A cake dispensing machine set up in 19 different locations in England. Lesson: If you’re promoting something, free cake works wonders.

McCain Foods

Agency: Beattie McGuinness Bungay

A smart campaign where a fibreglass 3D potato was installed. When you pressed a button on the ad, a hidden heating element warms the potato and releases the aroma of an oven-baked jacket potato around the bus shelter.

[Via Creativity Online & Image via MangmGlobal]

Real Hip Hop

Agency: Denstu, Brazil

A nice illusion where anyone who sat down in front of the afro would look like they had one themselves.

[Via Demilked]

Christopher & Dana Reeve Foundation

Agency: BBDO New York

An effective campaign which makes it look like the commuters sitting on the bench are actually on wheelchairs.

[Via Tumblr]

Swings – Bruno Taylor

Agency: N/A

Making the wait for a bus that bit more fun, Bruno Taylor installed swings at numerous London bus stops. It’s not exactly advertising, but still a creative way of looking at familiar things.

[Via PSFK]

The Dignity Project

Agency: Grey, Canada

The Salvation Army in Canada created a series of ads featuring homeless people reaching out for necessities such as milk and blankets. What made it effective is that the objects in question were real and located at the top of the bus stop. It also brought the same principal to supermarkets.


[Via Laughing Squid]

Treasury Casino

Agency: Unknown

This image may be eye-catching on its own, but the fact that it was created using 7,500 dice makes it more impressive.

[Via Demilked]

Victoria Bug Zoo

Agency: Rethink, Canada

Using a plastic sheet containing hundreds of small magnifying lenses, this installation let people see the world through the eyes of a bug.

[Via Demilked]

Alfa Romeo

Agency: Dival Guillaume

Letting people sell their own cars, Alfa Romeo created a noticeboard that allowed people to advertise their car so they could buy an Alfa Romeo.

[Via Demilked]

Coca-Cola Grip Bottle

Agency: Marcel, France

This Coca-Cola ad was printed on Velcro so that when people interacted with it, their clothes would stick. This was to show that Coca-Cola’s grip bottle makes sure you won’t drop it as easily.

[Via Demilked]

Livegreen

Agency: Agency59, Canada

To see the ad, you flick the light switch, getting the message of saving energy across and adding an interactive element to the ad.

[Via Demilked]

etv

Agency: Unknown

Promoting its coverage of the 2006 World Cup in Germany, etv created this glass-shattering ad.

Rubbish Since Monday

Agency: Unknown

To show how much waste we generate weekly, this bus stop ad was filled up with rubbish every day until it filled the entire board.

Science Alberta

Agency: MacLaren McCann, Canada

Asking the question of invisibility, this ad makes it look like nobody is at the bus stop, but walking closer shows that what you originally saw was just a poster.

[Via Demilked]

San Francisco Zoo

Agency: BBDO west

Similar to the afro ad earlier, stand in front of the image and make yourself look like a butterfly or peacock.

[Via Demilked]

Fiji travel

Agency: TBWAOSLO, Norway

With discarded clothes near the bus stop, this ad makes it look like the person in the photo has escaped to a much warmer climate and urges you to do the same.

Je*s Jeans

Agency: Bruketa@Zinic, Croatia

The blurb reads: “At this moment, your bum is completely exposed. If it were a sexy pair of jeans, it would attract attention all the time!

[Via Demilked]

McDonalds – Asian Week

Agency: DDB Helsinki, Finland

Promoting its Asian menu, this ad only folds the edges of the poster to make it look like the model is wearing a conical Asian hat.

McDonalds – Night

Agency: DDB Sydney

Incredibly smart from McDonalds who use the bus shelter’s reflection to complete its logo and help you read the tagline (It says “Open all night”).

Norwegian Airlines – Kilt

Agency: Volt AB, Sweden

To show that it now flies to Edinburgh, Norwegian Airlines’ ad lets you pull away the kilt to see the offer.

[Via BestAdsOnTV]

Norwegian Airlines – The Sauna

Agency: Volt AB, Sweden

Similar idea to the kilt campaign, but this time promoting Helsinki and its saunas.

[Via Demilked]

Pedigree

Agency: Proximity BBDO, Canada

Because dogs relieving themselves in public spaces is a problem, this shelter gave out free bags to help clean up the mess.

[Via AdSector.net]

Absolut

Agency: Unknown

To show that their drinks are different, Absolut Vodka designed this bus shelter with a twist.

[Via adsector.net]

Hard Rock Cafe

Agency: Unknown

Simple, gets the message across and relates to the theme of rock. Next!

[Via Adsector.net]

NYC Taxis

Agency: Unknown

Clever as it (a) panders to those who are annoyed about waiting for the bus and (b) flags you a taxi.

[Via adsector.net]

One

Agency: Unknown

Promoting its screening of the film Marie Antoinette, One TV gets bonus points for its clever reference to the her eventual fate.

[Via adsector.net]

Absolut Vodka – Purity

Agency: TBWA\Being, France

Highlighting the purity of its vodka, Absolut got three artists to create pieces of art formed only from folds. No ink or chlorine was used and only 100% cellulose paper was used. These were then installed in bus shelters around Paris.

[Via I Believe In Adv]

Decibel Stops

Agency: BOX, Lithuania

This bus shelter measured how load commuters are by measuring the decibel count at each bus stop. This was to promote the Lithuanian festival ‘Eurobasket 2011.’

[Via I Believe In Adv]

Coors Light

Agency: Unknown

This impressive 3D design of a Coors Light beer in ice will certainly catch the eye, especially when it’s hot and sunny.

[Via elistmania.com]

Salvation Army of Norway

Agency: Unknown

To fund its homeless shelters, this bus shelter let commuters make contributions through a coin slot located above the man.

[Via elistmania.com]

Adopcion Pedigree

Agency: TBWA\FREDERICK, Chile

Transforming the bus shelter into a dog shelter, commuters were made aware of the conditions homeless dogs are living under and hopefully convince them to take part in the Pedigree Adoption Program.

[Via I Believe In Adv]

Cafe Fresco

Agency: FHV BBDO, Netherlands

Using the maps of the Dutch underground train system, Cafe Fresco created an image of a man drinking coffee using only train lines.

[Via I Believe In Adv]

McDonalds Strawberry Smoothie

Agency: Cossette, Canada

To promote their new fruit smoothie range, McDonalds turned a traditional ad into a giant 3D strawberry, mimicking the look and feel of a real strawberry.

[Via I Believe In Adv]

Air-Conditioned Bus Shelters

Agency: N/A

Not a campaign per se, but still pretty cool. Dubai currently has 900 air-conditioned bus shelters in the city and this video shows the first batch being introduced as far back as 2008.

Foundation Abbe Pierre

Agency: Unknown

You wouldn’t think it, but this campaign shows that some people live in dwellings that are barely the size of a bus shelter.

[Via elistmania.com]

Solo

Agency: Unknown

A fun campaign where a giant mobile acts as a walkie talkie, allowing people to connect with random strangers.

[Via elistmania.com]

Amnesty International

Agency: Unknown

Following the idea of illusion, these ads use transparent billboards to give Swiss people a snapshot of life in other parts of the world.

[Via elistmania.com]

Monterey Bay Aquarium

Agency: Engine Company 1, U.S.

Transforming bus shelters into a virtual aquarium, commuters were invited to use the touchscreen installed and see the wonders of aquatic life.

[Via I Believe In Adv]

KNGFGuide Dogs

Agency: Unknown

A brilliant piece of marketing here. To highlight the fact that guide dogs let their owners make their way round as if they can see, this ad only uses the image of a transparent dog to get the point across.

[Via elistmania.com]

Zero Tolerance Against Graffiti

Agency: Lifelounge, Australia

To show that they have zero tolerance against graffiti art, shelters promoting the graffiti inspired Adidas Cope collection were tagged by the organisation.

[Via I Believe In Adv]

Zaps

Agency: Cheil Worldwide, Korea

Using the same principle as the Amnesty International ad mentioned earlier, Zaps’ add uses a camera to see if people are looking at it. When they are, the ad is clean, but when they’re not, cockroaches appear.

[Via I Believe In Adv]

Vitaminwater

Agency:Brokaw

Tying in with the last Winter Olympics in 2010, Vitaminwater transformed this bus shelter into a ski lift.

[Via Brand Freak]

Cardboard Roof

Agency: Jigsaw Agency

Highlighting the plight of homelessness, commuters who sat in this bus stop were greeted by a cardboard roof and a message alerting them to the problem many homeless people face. The ad was made for United Way of Greater Milwaukee.

[Via Creative Criminals]

Agence De Sante De Quebec

Agency: Ig2, Canada

A brilliantly clever campaign where, to help raise interest in pursuing a career in public health, commuters were asked to plug their headphones into the stethoscope provided to hear a patient’s heart.

[Via I Believe In Adv]

McDonalds – Steam

Agency: Unknown

In a bid to promote its fresh and healthy salad range, McDonalds created this steamed advert.
[Via Mass Decoration]