Jack White Releases Latest Record Via 1000 Helium Balloons [Video]

Releasing a record these days is a hard thing to do with so much competition out there, but Jack White has come up with an innovative way to get some extra attention and build buzz. Using 1,000 helium balloons (they were biodegradable) he released 1,000 copies into the atmosphere for fans to try and hunt down and get a copy before anybody else did. Bit of a wild goose chase, but fun all the same.

Advertisements
  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: