Jack White Releases Latest Record Via 1000 Helium Balloons [Video]

Releasing a record these days is a hard thing to do with so much competition out there, but Jack White has come up with an innovative way to get some extra attention and build buzz. Using 1,000 helium balloons (they were biodegradable) he released 1,000 copies into the atmosphere for fans to try and hunt down and get a copy before anybody else did. Bit of a wild goose chase, but fun all the same.

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