Ingenius Mcdonalds Billboard Comes To Life When You Drive Past [Video]

We’ve featured some great McDonalds campaigns here on the blog over the years, but the latest one from Canada is about as eye catching as you will ever see. It is a billboard made using reflective tape, meaning it’s completely invisible during the day, but lights up only when people drive past it at night time. It was launched with the aim of tempting people in to a new 24 hour Mcdonalds, and we think it is incredibly smart, to the point where it would nearly make you turn around just to go back and drive past it again.

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