The Most Inspiring Social Media Campaign Of Our Generation – KONY 2012

We’ve highlighted many social media campaigns here in recent months, but few will match the scale and vision that Invisible Children have shown with their campaign Kony 2012. Nor is there a campaign which we’ll implore you to free up half an hour of your time to watch.

The aim of the campaign is to make Ugandan rebel leader Joseph Kony famous. However, the reason isn’t to celebrate him, but to raise support for his arrest and set a precedent for international justice.

The video is 30 minutes long but it’s definitely one that everyone should take the time to watch. Those who want to support the cause can donate to Invisible Children here or sign the pledge here.

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