Oral B Launches Remarkably Smart QR Code Campaign

QR codes are slowly fading away as the marketing trend of the day but they have always been popular in Japan and Proctor and Gamble have come up with one of the most innovative uses to date. Used on an airport luggage belt they showed people who scanned them how plague works on teeth and why they should consider an electric tooth brush. I especially like this campaign because it catches people at a time when they are incredibly bored waiting for their luggage and are usually playing with their phones anyway.

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