Coca Cola’s Social Media Strategy Up To 2020

Coca Cola are one of the biggest companies in the world and in this video Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence takes us through their content plan until the year 2020. It is all about story telling and putting the emphasis back on the consumers and letting them create content.

This is the second part of this series and you can see the first video here.

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