How well does a 5 year old know her logos?

Designer Adam Ladd decided to put the concept of branding to the test, when he showed his 5 year old daughter a series of famous logos to see if she could name them. While she does get quite a few of them wrong, unsurprisingly she instantly recognises Starbucks, McDonalds, Disney and Nike. The video shows how we form a perception of branding from a very early age and just how powerful the world of logos really is.


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