Introducing The World’s First and Only Catvertising Agency

If there’s one thing that has grown in popularity since the web began, it’s the abundance of cat related material. Videos, cartoons, memes, you name it! Now, one agency has decided that cat videos are the future of advertising and to capitalise on their popularity by focusing their efforts on cat related campaigns.

A Toronto based agency called John St have created the world’s first and only agency dedicated to cat videos. They’ve christened it ‘catvertising’ and claim that those agencies that don’t embrace this trend will be left behind.

It’s a fantastic piece of self promotion and while we’re pretty sure it’s not true – this is the same agency that was responsible for the brilliant Pink Ponies case study video by the way – it will certainly bring John St a lot of attention and business which is very well deserved.

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