Renault Use Grandmother In Nostalgic Facebook Campaign

Most good marketing revolves around telling a story and that is exactly what Renault has done with their latest campaign, which ran on Facebook in Holland. Using a grandmother type character, they asked users to help her find her keys around her house with one lucky winner picking up a classic re-designed car that was hers.

She released clues over the course of the month and over 10,000 people were able to tag where they thought the keys were in her virtual house. The beauty of the app is that it encouraged people to come back on a regular basis and hear more of her story. The brand was clearly trying to get the message across that they have been around for a lifetime and that its cars are still as strong and powerful as ever.

Using Facebook was a smart move because they were able to taget a very specific demographic that might never have been exposed to the classic versions of the Renault through traditional media. All in all, a very smart campaign that gets back to the roots of storytelling, which is a great thing to see.

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