Orbit Chewing Gum Ambushes Coffee Shop Checkins For Marketing Campaign

Drinking coffee is one of the worst things that you can do to your teeth, and in a bid to highlight the fact that Orbitz chewing gum helps remove stains, the company launched a cool social media campaign in Israel.

The campaign targeted users as they were checking in to their local coffee shop in the morning and a large character dressed up as a cup of coffee delivered a huge packet of the product to help raise awareness. Users were encouraged to share the campaign via their social channels like Facebook and Instagram and it got to the stage where people were actively asking for the prizes online after they checked in.

The only thing that we would say is that the campaign is not massively scalable given the fact that the two characters had to physically run around town to meet people as they checked in, but it is a fun way of getting people talking and pleasantly surprising them.

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