The Best Car Giveaway Ever

Companies always try to give away cars to build hype around their new models but none have ever had more coverage online than this campaign from mini which we covered at the time last year. Now the agency behind the campaign have released a full case study video explaining the success and buzz the campaign created and it picked up a prestigious Golden Lion award in Cannes a couple of weeks ago. Another great example of the real world and online worlds colliding for a smart marketing campaign.

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