Google Locks Sights On Siri By Revamping Mobile Search

It hasn’t set the world alight, but Siri has become iconic for Apple and set the stage for what could be the future of mobile search. With Google’s I/O developer conference happening, the search engine giant unveiled the latest upgrade to its Android operating system, Android 4.1 or Jelly Bean. Alongside the usual improvements expected of such an upgrade (Sharing, user interface etc.), the company has unveiled its competitor to Siri called Google Now.

The new search feature is designed to be one step ahead of you and make your mobile search queries as streamlined as possible. Taking your search history, Google Maps, your location and your calendar, the service will provide you with helpful information such as restaurants, train and bus times and flight updates.

It’s the next logical step for Google search, providing personalised and real-time information for you in your hand. In that sense, it has a considerable advantage over Siri as the latter doesn’t save what you search for. Google’s effort will save your information and will use that to determine the most useful information for you. Of course, the flip side to this is that some people might find it a little strange that Google Now knows so much about them and their habits, but we’ll just have to see how it unfolds first before we can judge. Ultimately, Siri will have strong competition and the battle for mobile search is about to get interesting.

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