Goodbye Productivity! Google Brings Virtual LEGO To Chrome


Everyone loves LEGO. Let’s face it, there’s a lot of joy to be had from the miniature building blocks as your creations are only limited by your imagination. So Google Chrome browser has teamed up with LEGO to create a web app that allows you to build your own creations without having to worry about the inevitable clean up.

Designed to celebrate the 50th anniversary of  the LEGO brick in Australia, Build With Chrome combines LEGO and Google Maps and gives you get a plot of land so that you can build your own ‘masterpiece.’  You can plant it either in Australia or New Zealand and after you’ve finished creating whatever pops into your head, you can publish it and have it approved by Google.

Announcing it on the Google Australia blog, its product manager Lockey McGrath wrote:

“Build [with Chrome] may look simple, but this collaborative 3D building experience would not have been possible a couple of years ago. It shows how far browser technology has come and how the web is an amazing platform for creativity. We made the bricks with WebGL, which enables powerful 3D graphics right in the browser and demonstrates the upper limit of current WebGL graphics performance.”

The app not only celebrates LEGO, but gives Chrome a handy excuse to show just how powerful its browser is. From our experience of it, there was no lag and everything responded smoothly so as an example of how efficient the browser is, it does a pretty good job of it. The interface is pretty simple so you can get started creating pretty quickly, although whether or not your creation will match the image in your head depends on how good your creative skills are.

Still, you’ll certainly get a lot of fun out of it while you’re building your creation, just make sure you’re keeping an eye on the time, otherwise that day of work you planned will disappear much faster than you’d expect.

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