When Lady Gaga And Social Media Collide

Lady Gaga

You couldn’t really wish for a better representation of your brand than Lady Gaga, and that’s exactly what Google have got. In this video for Chrome, Gaga basically writes a love letter to her fans : her ‘Little Monsters’. This is done through the web, thanks to Google Chrome of course. The narrative of the video features around the release of her new single ‘the Edge of Glory’ and how fans reacted by immediately uploading their own versions online. Gaga responded to what was happening naturally and asked her fans to submit more videos to be a part of her film project, which was aired during an upcoming live performance. This is a great example of a celebrity really understanding how to use social technologies not only to benefit herself, but also her fans. If you ignore the cheesy promotional parts, a pretty cool video!

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