The Best Way To Open A Bottle Of Beer Ever?

Carlsberg names LBi as global digital agency

I love this simple little concept because rather than being an advert it is a video that is made for sharing online by Carlsberg because it shows you a great way of opening a bottle if you don’t have a bottle opener. It’s a concept that many of you will have seen before but by taking it over and using an advert in the back of a magazine as well as a smart quick little video it is perfectly made for sharing online. The product is of course front and center in the whole video.

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