Club Orange’s New Sales Strategy? Breasts

If all else fails when trying to create a viral ad you can always turn to sexual innuendo which is actually what Club Orange have done with this video that talks all about women’s bits. The reference is of course to do with the “bits” in their famous drink but the action focuses pretty much entirely on a series of models breasts rather than on the drink itself. It’s an advert that could only ever appeal to the male demographic and is sure to get slammed by certain groups online but shared in equal measure. While some ads use naked women just for the sake of it at least this one has a bit of a tongue in cheek message that is actually quite funny. What do you think? Good ad or a bit too sexist and over the top?

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