Twitter UK Offers Small Businesses £1,000 In Free Ads For Positive Stories

Despite being perfectly integrated into their site, Twitter’s promoted tweets and accounts haven’t been as effective as the company would have hoped. They’re effective as they appear at the top of Twitter’s feed, but the fact that many users use third-party sites instead of the native website and app (although the latter is good enough to change this) has been a headache for the company.  Now with the unveiling of digest emails and tailored trends, Twitter is trying to bring users back to the main site since as that’s where it earns its advertising revenue.

Their other problem is convincing brands and businesses to take them up on their offer and advertise on the site. So to fix this, Twitter UK is asking businesses to submit their Twitter stories for the chance to win £1,000 in advertising credit. Using the hashtag #ukbizstories, Twitter wants local business owners to talk about how they use the site to engage with consumers and creative ways the site has been used.

Tell us how you’ve used Twitter for your UK business for the chance to win up to £1,000 in ad credit. blog.uk.twitter.com/2012/06/twitte…

 

Announcing it on their blog, the competition is opened until July 30th and is open to UK businesses only and those with the best examples will be rewarded with up to £1,000 free Twitter advertising to be used for Twitter’s promoted products. One of the terms for entering is that by submitting a testimonial, it can be used in case studies, presentations and other promotional materials. Also, another condition is that Twitter may work with those businesses they have selected to find the right Promoted Products to promote their account and tweets.

It’s quite easy to figure out why the competition was created in the first place. First of all, it helps promote their advertising products and  make people aware of what they have to offer. The second reason is to gather stories and case studies because while Twitter can provide case studies of large brands like Cadbury if they wish, it would be more effective if these case studies dealt with smaller companies that more businesses can relate to. Such examples would be more powerful in convincing small businesses to purchase advertising.

This isn’t the first time that Twitter has attempted something similar. In the U.S., Twitter teamed up with American Express and allowed AE Cardmembers and merchants to try out Twitter advertising worth $100. The offer was available to the first 10,000 eligible Cardmembers and merchants to apply. While Twitter UK’s offering is far greater, the only thing about this competition is that the microblogging site doesn’t say how many winners it will choose, meaning that Twitter can decide on the day just how many businesses will avail of free advertising.

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