The Amazing Fanta Lift Video

Fanta is a sparkling soft drink with real fruit flavors and real fruit juice.

Imagine you are Fanta and you have to beat Coca Cola and all their happiness machines. Tough job right! Well Fanta have been on a big worldwide blitz of late and are trying to target a whole new youth audience and this latest campaign shows them making college lifts a very fun place to hang out. Using a hidden camera and some scary noises they were able to set the scene for what they are calling “Lift and Laugh”. It’s a great concept that helps put a smile on lots of people’s faces and should help them ultimately sell more Fanta.

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