The Power Of Words

When people thinking of copy writing they don’t always think it’s the most important discipline when it comes to advertising but what most people outside advertising fail to grasp is that good copy has the power to shift products. This video (which is a marketing ploy by a very smart copy writing company) does a stunning job of highlighting the massive power of copy and how it can change your fortunes. Between this viral video and the US hit drama Mad Men I like to think copywriters are maybe starting to get the credit the finally deserve. So next time you are trying to sell or advertise something remember the importance of copy…

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