M&Ms Turns Entire Web In To Interactive Game

This is some of the smartest marketing we have seen online in quite some time. By tapping in to bookmarklets within a couple of clicks they have allowed you to turn every single website in the world in to an interactive game where you shoot M&Ms out of a flying spaceship. This campaign is highly engaging and although it will only appeal to a small group of people who know how to use this sort of technology online it is far more engaging than a banner ad and really gets the consumer thinking about the brand in a completely new way. You can play the game here.

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