Twitter Redesigns And Simplifies Their Logo

I often wonder what all the staff do over at Twitter because the service is full of bugs, their apps are always broken and there is no sign of a real monetization strategy after all these years. Today it looks like we are getting the answer to what a couple of hundred have been up to for the last year; that is redesigning a new logo for all their services. As they say themselves:

Starting today you’ll begin to notice a simplified Twitter bird. From now on, this bird will be the universally recognizable symbol of Twitter. (Twitter is the bird, the bird is Twitter.) There’s no longer a need for text, bubbled typefaces, or a lowercase “t” to represent Twitter.

They even get a little deeper in to the design of the actual bird:

Our new bird grows out of love for ornithology, design within creative constraints, and simple geometry. This bird is crafted purely from three sets of overlapping circles — similar to how your networks, interests and ideas connect and intersect with peers and friends. Whether soaring high above the earth to take in a broad view, or flocking with other birds to achieve a common purpose, a bird in flight is the ultimate representation of freedom, hope and limitless possibility.

All joking aside, this seems to be about unifying their brand and getting the patent rights to everything they own because of the fact that there are so many versions out there. You can visit this page for anything official you need in terms of logos etc. Let us know what you think of the new design?

New Strict Brand Guidelines

Because there are so many web publications, blogs and websites using the Twitter logo, tweets and Twitter plugins in such a variety of ways, Twitter has decided to massively tighten up their brand guidelines as well. You can see them in all their glory here.

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