BBC Bring Frozen Planet To Life With Augmented Reality Campaign

One of the most impressive TV shows launched last year which had millions of viewers and huge critical acclaim was Frozen planet from the BBC. Now in a bid to increase the reach of the show and introduce it to a whole new audience the BBC along with Appshaker (thanks to Kevin for sending this in) have created an augmented reality app that brings the animals from the series to a shopping mall near you. The main thing that stood out in the show was the stunning video footage that the team captured and in a bid to highlight that users were able to download the app and start interacting with the animals as if they were standing beside them in the wild. The footage within the app is so impressive and realistic that it brought the whole shopping mall to a stand still and raised massive awareness around the new series which the BBC are launching in the USA on DVD and Blue Ray.

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