Volkswagen Launch Incredibly Smart Youtube Campaign Around Crappy Music Covers

When you are watching a video on Youtube the last thing that you want to see is an advert and most users try to find the little x button and close them down as quickly as they possibly can. It’s been a major problem for Youtube over the years as they try and find a revenue model that fits the site but car brand Volkswagen have come up with a small innovative campaign for used parts that is brilliant in it’s creativity and also wonderfully simple. They’ve also managed to turn the ads in to something that people actually want to click on rather trying to avoid because they improve the user experience. They selected some of the worst copy cat videos from around the world which were covering classic hits and placed banners on the videos that said “Don’t accept imitations” and the beauty was that when you clicked on the advert it took you to the original version of the song on Youtube. From a user experience perspective people knew that clicking on the ads would bring them to what they were actually looking for while Volkswagen were able to drive home the message that their parts were the best in the business and that originals are better. Not every brand is going to be able to copy this campaign nor will it solve Youtbube’s revenue issues long terms but it is a wonderful use of ads by Volkswagen.

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