Social media by the numbers: the latest site figures

Introducing a new regular feature on the blog where we’ll keep you up to date with the latest stats from the leading social networks. Covering users, site traffic, mobile stats and more. Stats are correct as of May 18th, 2012.


901 million monthly active users.
Most popular page: Facebook, with 66,708,318 fans.
300 million photos uploaded per day, as of March 31 2012.
500 million active users on mobile.
Most popular brand page: Coca Cola with 41,906,911 fans.
Brazil is the busiest Facebook audience with 76.7% of the online active audience visiting Facebook in March 2012.
Most popular app: Socialcam, with 51,500,000 users.


1 million new Twitter accounts created every day.
10 million users in the UK.
107.7 million users in the U.S.
165 million users (latest figures released October 2011).
50% of these access Twitter on mobile.
27% of users tweeted during a three month period.
Brazil and Japan are the second and third largest markets respectively.
The Netherlands is the most active market, with 33% of Twitter users updating their accounts in a three month period.


One new user joins Instagram every second.
Approximately 58 photos uploaded each second.
Thirty million registered users.
81 comments left on photos per second.
27 million registered users.


11,700,000 monthly active users.
Estimated that 97% of Pinterest users are women.
35-44 is the most popular age range, accounting for 29% of users.
Pinterest accounted for 3.6% of total referral traffic (as of January 2011).
A case study from Boticca found that Pinterest customers spend an average of $180, compared to $85 for Facebook users.


Over 161 million members across 200 countries and territories.
Over 2 million LinkedIn company pages.
22% of unique visits come via mobile.
71% of college graduates in the U.S. have secured work through LinkedIn.
Approximately 2,300,000,000 page views per month.
51% of users are male.
Two new users sign up every second.


Over 20 million users (note – these are not classified as ‘active’ users).
Over 2 billion checkins As of April 2012.
50% of users are in the U.S.
31% of mobile users active on social networks use Foursquare.
60% of users are male.

Google Plus

Over 90 million users, of whom 60% log in daily and 80% log in weekly.
Google Plus drove 0.24% of total referral traffic in January 2012.
PC users spend an average of three minutes per month on Google Plus.
Britney Spears has the most popular profile with 3,125,326 followers.
69.4% of users are male.
Over 50 million users are using Google Plus enhanced products each day.


73% of users are male.
Users in the U.S. have an average income of $106k.
As of September 2011, 3.5 million downloads of the app.
As of September 2011, 11.4 million ‘flips’ daily.

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