Hilarious TV Campaign Brings Prison Food Delivery Service To The Masses

To promote the first season of the TV show Alcatraz (which has been unfortunately cancelled) to Spanish audiences, Leo Burnett Iberia was tasked with promoting the show and building up hype for its premier. However, instead of relying on a 30 second slot to advertise the show, the agency created a fast food delivery line called Alcatraz Delivery, an actual prison food delivery service.

Showcasing the finest cuisine you can hope to expect from a prison, each order was delivered by one of the inmates who was accompanied by a police officer. Each order contained prison food and a dossier containing information about the show and the premier on the TV station laSexta.

It’s well worth watching the case study in its entirety and the end result is particularly impressive. As a final note, the customer service helpline has to be the funniest addition to a campaign we’ve seen in a long time. Let’s be thankful that those on the other side of these helplines aren’t as direct with customers as these guys are.

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