Coca-Cola’s Latest Stunt Sees Them Introduce “The Cheering Truck” [Video]

Coca Cola is well known for their various exciting real-world marketing stunts, their latest features a unique truck that has been travelling all over Mexico and is set to go to the football World Cup in Brazil in 2014. The concept behind the truck is that it travels all over the country and asks football fans to record their voice singing along to a popular chant. This is kept on file and then meshed into one big song that gets played when the truck drives in to a stadium at a big game.

It means that instead of there only being 50,000 fans physically in the stadium, Coca-cola is able to create a sense of community and bring over a million people from around the country along to cheer on their team. The sound quality doesn’t really come across in the video, but they look like some pretty serious speakers so we are guessing it would add additional atmosphere to the stadium and help the team along.

It’s a really nice idea and it is clear that Coca Cola is starting to focus in on football for their happiness campaigns so we can expect to see a lot more of this particular truck in different countries around the world in the coming months.

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