Tippex + Bear + Hunter Are Back With New Interactive Youtube Experience

One of the most shared ads in 2010 was the interactive Youtube experience that allowed you to save the hunter from the bear using Tippex.

The good news for everybody is that the two characters from that video are back, and Tippex have created a campaign to mark the two year birthday of the original in which they try to save the world with your help.

After clicking through from the original video, you’re given the option of typing in the year you were born. It starts revealing some hilarious little interactive games and videos that will keep you clicking through the ad and engaging with the content for a few minutes.

Not everybody is able to create custom solutions like this on Youtube (it would include a large spend), but it is great to see brands using the platform in an innovative and engaging way. Like all sequels, this one is probably not as good as the original, but they have clearly put a lot of thought into it and have built a mini recognizable brand for their characters which is a hard thing to do. Try it out.

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