Quiet Belgian Square Erupts With Dramatic Guerilla Marketing [Video]

There seems to be a new trend emerging in marketing in the last few weeks with all sorts of stunts that are half flash mob and half dramatic recreation. We had the Tic Tac bad breath story earlier today, the dream flash mob for women last week, and even a group of prostitutes dancing in sync to draw attention to safe working conditions.

The latest stunt comes from Belgium and the name of the video on Youtube gives you some idea of what is going to happen: “A DRAMATIC SURPRISE ON A QUIET SQUARE”. The video starts with a button in the center of a quiet square that is begging to be pushed and when a man on a bike does, the real action starts with a series of crazy stunts. It involves the police, a semi naked women on a motor bike and a lot of guns.

The good news is that it was all the stunts were safe and that it was only done to promote the new dramatic line up on Belgian TV station Telenet.  They put a serious amount of effort in to this and not only has it grabbed lots of attention on the day itself, the video is starting to get some serious traction around the world. Certainly not what those people sitting down to their coffee in that square expected to see anyway!

  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: