Quiet Belgian Square Erupts With Dramatic Guerilla Marketing [Video]

There seems to be a new trend emerging in marketing in the last few weeks with all sorts of stunts that are half flash mob and half dramatic recreation. We had the Tic Tac bad breath story earlier today, the dream flash mob for women last week, and even a group of prostitutes dancing in sync to draw attention to safe working conditions.

The latest stunt comes from Belgium and the name of the video on Youtube gives you some idea of what is going to happen: “A DRAMATIC SURPRISE ON A QUIET SQUARE”. The video starts with a button in the center of a quiet square that is begging to be pushed and when a man on a bike does, the real action starts with a series of crazy stunts. It involves the police, a semi naked women on a motor bike and a lot of guns.

The good news is that it was all the stunts were safe and that it was only done to promote the new dramatic line up on Belgian TV station Telenet.  They put a serious amount of effort in to this and not only has it grabbed lots of attention on the day itself, the video is starting to get some serious traction around the world. Certainly not what those people sitting down to their coffee in that square expected to see anyway!

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