Car Brand Uses Twitter To Create Stunning Animation Using Tweets

We often see brands using Twitter in fairly unique and innovative ways to engage with consumers, but this is probably as original a campaign as you are ever likely to see. It involves the car brand Smart in Argentina and to get the message across that their vehicles can fit in to tight spaces when parking they chose to try the tightest space of them all…140 characters on Twitter.

Their animated twitter stream which you can see in the video below features hundreds of tweets, but you’re far better off heading over to their profile and playing with the J and K keys yourself. You’ll see the car moving around in real time throughout the feed and it is mind blowing to see just how much detail they have put in to this. It really is an incredibly smart campaign and something totally unique, now bound to be copied all over the world by other brands and businesses.

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