Kraft Launch The World’s Tastiest Website Made Entirely From Bacon

We’ve seen websites made out of chocolate here on the blog before, but things have just gone to the next level with a website being made entirely out of bacon. The marketing stunt has been carried out by Kraft and it taps in to one of the most common memes on the internet from the last twelve months: bacon!

They assembled a team of chefs, web developers and a production team to help promote new KRAFT HOMESTYLE Sharp Cheddar & Bacon. The stunt turns one of the web’s most popular sites, The Bleacher Report, into an actual bacon version of the site. For the next two days, users will be able to turn the site into a bacon flavoured version in a brilliant promotion.

When you take into account the costs for producing the video and promoting the sponsorship, this won’t be a cheap stunt, but it will get them serious attention across multiple platforms. I’d expect this Youtube video to get a couple of million views on its own once it hits the big meme sites like Reddit. A site so good you could eat it all for breakfast!


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