British Airways Launch Brilliant Pop-Up First Class Restaurant For Olympic Games

Maybe it’s because I am a serious foodie, or maybe it’s just the envy that most of us feel when turning right instead of left when entering an aircraft, but this new piece of marketing from British Airways (BA) looks genius to me.

BA will launch an exclusive airline themed pop-up venue – ‘Flight BA2012’, celebrating the best in British talent in the run up to the London 2012 Olympic and Paralympic Games. Open on select weekdays from April 4th to 17th, the three-in-one art gallery, cinema and dining lounge will showcase the works of the BA Great Britons who were mentored by Richard E Grant, Tracey Emin and Heston Blumenthal.

The hype surrounding the lead up to the Olympics is starting to build, and what we love about this is that it taps into the nostalgic feel to the brand over the past 60 odd years. Guests will be able to sample a bold British menu created by Michelin-star chef Simon Hulstone, who has produced an Olympic Games inspired menu under the guidance of Heston Blumenthal.

Most people will never be able to experience flying first class, but with it coming to London city center at £50 per person, it makes the whole experience more affordable.

Olympic Marketing In Full Swing

All the big brands have been gearing up for the Olympics in recent weeks and the pop-up restaurant seems to be part of an integrated campaign by BA. Last week they launched this brilliant big production TV advert…

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