The Smartest Beer Ever? – The Unspillable Pint

When it comes to beer adverts, they are usually dominated by good looking women, sports and the fact that the beer is colder than any other beer ever seen before. In short, they are pretty short on imagination and creativity, but that is nothing that this new Haan advert could ever be accused of.

This Australian beer company have set out to tackle one of the biggest problems known to man (and women of course): spilling beer when jostled in a pub. The video is, of course, only a prototype and it’s highly likely that they used some creative editing to make it look this slick but the concept is a brilliant one, even if it is never likely to see the light of day. Watch this video explode across social media channels in the coming days as it is made for sharing.

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