Peugeot have created a cheeky interactive video campaign to promote their 208 model, where you can choose what happens next. The video begins with the nude protagonist getting caught in the act of cheating by his girlfriend, at which moment the video pauses and you’re invited to ‘Let Your Body Drive’ and pick ‘Yes’ or ‘No’ to this proposal.
Should you pick no, the video will end and redirect to a new clip saying you’ve made the wrong choice and concludes our naked friend’s adventures in a way that doesn’t end well for him. Pick yes and you’re in for the start of this guy’s naked escapades around town!
So if you choose the correct option every time, you’ll make it to the end of the video where the man has swapped his birthday suit for an actual suit, is reunited with his girlfriend and drives off in – what else – a Peugeot 208. It’s a fun, clever campaign that has the added bonus of being interactive, which which should encourage people to watch it as they’ll want to get the man to the end.
The video has nearly one million views on Youtube so far, and if you have a spare seven minutes or so, you’ll be able to watch all his adventures. Although the ad is pretty far fetched and whimsical, and it doesn’t really seem to have much to do with the product it’s promoting, it doesn’t really matter because it’s so memorable – how often do you see a naked man running around town in an ad for a car?
Even if you’re still resisting the switchover to Facebook’s Timeline layout for profiles, pretty soon you’re going to want to get your hands on a good cover photo image to bring your profile to life. This is steadily becoming one of the most fun parts of Facebook to play around with (not an actual stat) so with that in mind, I’ve put together a list of tips and tricks to get a decent cover photo for your Timeline.
Cover Photo Maker
This is an iPhone app that allows you to create a customised cover photo from your mobile images. Available on the iPhone, iPad and iPod, Cover Photo Maker is the first mobile app created just for the purpose of your cover photo. It is a paid download, but it’s a nice way to easily create your image, which can be quickly updated with your favourite images. The app also has some nice additional features, such as adjusting the contrast of your photos and adjusting the width in between images:
Timeline hack template
A nice little tool here if you want to get especially creative with your cover photo. Nico Grienauer at Austrian design agency Ausgetrock has created a template hack for Photoshop that will allow you easily design your avatar and Timeline photo together so you can create seamless designs. You can download it for free (provided you have Photoshop) at http://bit.ly/timelinehack We’ve seen some great examples of this, and this allows pretty much anyone to achieve impressive designs easily. The hack is pretty easy to use, and if you need more tips, follow the simple video instructions below:
Facebook Cover Designer
Another iPhone app here – Facebook Cover Designer is free to download and allows you to create pretty slick cover photos using your existing phone images or by taking a new photo. A handy frame on the app allows you to position your photo before you take it:
You can then apply a filter to the photo, although many of these are only featured in the ‘pro’ version of the app:
Then just edit your photo as needed before saving and uploading to your Facebook profile.
Cover Photo Finder
If you want to take the slightly lazier route and go for a cover photo that’s already been created, then this is probably the site for you. Cover Photo Finder allows you to browse through other cover photos that people have created, and upload them to your own profile. You can also contribute your own creations by uploading them through the site. Browse through popular uploads, or search through the most recent uploads to grab your own.
Create a collage
Cover Canvas has a really nice way of creating a collage of photos to feature on your cover. When you’ve logged in via Facebook, you will be presented with a collage of random photos you’ve been tagged in. You can choose to either keep a particular version, or click ‘remix’ to go again. Along the top are a number of themes you can select to change the layout of images:
Be warned that if you choose to keep a cover photo, it will do this automatically, where you’ll be redirected to Facebook to complete the process.
Stylish cover photos
If you want to go for stunning imagery rather than funny hacks or templates, this is one of the best sites out there. Premium Covers features a range of stunning photography that can be downloaded from the site and used as your cover photo.
There does seem to have been a bit of a rethink on the whole design direction on the site, as you’ll notice the quality of images pre and post December 2011 are a little different!
Transfer Instagram photos
This isn’t an app, but thanks to an update from Instagram, you can now easily feature your Instagram pics on your Facebook cover photo. By following the instructions on the Instagram post here, you can share your photos to your Facebook profile, which can then be added as your cover photo, allowing you to keep your beautiful Instagram photos front and centre on your profile
Now this is a prize that many people would treasure – the chance to have 100 of your Facebook friends brought from around the world to a party just for you. KFC Australia recently ran a competition called the Goodest Get Together (simultaneously breaking key grammatical rules of the English language) for a fan to win a party for 100 of their Facebook friends, who could be from anywhere in the world.
The company have almost 393,000 likes on their own Facebook page, and the winner of the competition, Liz Daly had 100 of her own Facebook friends come to a KFC hosted party in Australia, some of whom came from as far as the US and Scotland, as the video below shows.
While it’s something that we’ve heard of brands doing before, it’s still a pretty wonderful experience for the winner and gave KFC the opportunity to appear to acknowledge the importance of friendship and to advertise that they should be the food of choice at parties.
The competition is part of a campaign that English language pendants will surely balk at – it’s called ‘The Goodification’ and they talk about making things ‘gooder’,’gooderer’,’gooderest’ and finally the ‘goodest’, which is an interesting strategy because the unfamiliarity with these words will probably lead people to remember them and forever associate them with KFC.
Peugeot have created a cheeky interactive video campaign to promote their 208 model, where you can choose what happens next. The video begins with the nude protagonist getting caught in the act of cheating by his girlfriend, at which moment the video pauses and you’re invited to ‘Let Your Body Drive’ and pick ‘Yes’ or ‘No’ to this proposal.
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